Too many people have wasted $3.79 on bland, square Filet-O-Fishes, so Arby's reimbursed 10,000 of them by mailing them an actual check for $3.79. If they decided to cash it and use it on an Arby's Crispy Fish Sandwich, great. If they decided to cash it and buy a drill bit? Well, Arby's isn't the boss of them.
AGENCY: Fallon
Chief Creative Officer: Nikki Baker
Chief Creative Officer: Leslie Shaffer
Creative Director: Joe Johnson
Creative Director: Mike Behrends
Art Director: Chris Berry
Copywriter: Joel Bratsch
Group Planning Director: Adam Chorney
Head of Production: Pat Sidoti
Senior Producer: Patrick Gantert
Director of Business Affairs: Brendan Lawrence
Business Affairs Manager: Desdemona Almsted
Group Account Director: Chris Campbell
Account Supervisor: Sam Tuttle
Account Manager: Hannah Zagon
Director of Digital & Social: Greg Swan
Social Strategy Supervisor: Mara Keller
Senior Developer: Kla Haeck
Traffic Manager: Heather Lundgren
PRODUCTION
Director: Collin Goodspeed, Charm School
Executive Producer: Erin Simle, Charm School
Editor: Julia Marshall, Charm School
DP: Steve Speers
Line Producer: Kristin Langerud, k2 Studios
Colorist: Oscar Oboza, Nice Shoes
Color Assistant: Sam Ommen, Nice Shoes
Producer: Serena Bove
Visual Effects Online: Pete Olson, Volt
VFX Executive Producer: Amanda Tibbits, Volt
Mix Engineer: Dan Jensen, SisterBoss
Mix Executive Producer: Annie Sparrows, SisterBoss
Music: DeWolfe Music
MEDIA: Zenith
PR: Edelman